“I know you can’t be expected to read a whole book review in a newspaper anymore. No… You need book reviews that are fast, casual, video… So this is the first in a series of weekly VIDEO book reviews…”
This makes sense for an author like Seth Godin — he has a platform and a following, and he writes books with a very targetable audience. As Godin points out, he knows who his readers are. And with the rise of ebooks, which essentially removes the complexities and costs of distribution and inventory, the process of getting his books to his customers, though not simple by any means, is much more manageable and cost-effective.
