Seth Godin Plans to Self-Publish

This makes sense for an author like Seth Godin — he has a platform and a following, and he writes books with a very targetable audience. As Godin points out, he knows who his readers are. And with the rise of ebooks, which essentially removes the complexities and costs of distribution and inventory, the process of getting his books to his customers, though not simple by any means, is much more manageable and cost-effective.

Godin explains his decision here and in a MediaBistro interview. Jacket copy has a good post on Godin’s announcement, and the WSJ published this informative news story.