Fantastic book trailer for the new collection of short stories from Charles Yu, Sorry Please Thank You.
To me, this is an example of great book trailer. 1) It’s not a commercial. Well, actually, it is, but it’s not a straightforward commercial for the book. 2) There are no blurbs — I’ve said this many times before: blurbs are just manufactured praise that doesn’t cut it anymore when much more useful and telling user reviews are available at any number of websites. 3) Solid quality, solid editing. 4) It’s clever — there’s an actual creatively written script. 5) It’s funny — you want to share it. That is key in developing content. Content has to be worth sharing. You don’t want it to be a dead stop. 6) And most of all, it makes you curious. You want the viewer to want to know more and feel compelled to click-thru or do a search to gather more information.