Great new book from Lilit Marcus, who runs the awesome savetheassistants.com website (and also serves as the editor of TheGloss.com). I was honored to provide the following blurb:
“Save the Assistants is a must-have resource for those toiling under the weight of the ground floor. Lilit Marcus, who has spent years shining a bright light on the dark-humor side of assistant life (all while on the clock as an assistant), may not save you from fetching a cup of coffee for your boss, but she will show you how to salvage your wage-slave existence and make a quick leap to a higher rung inside the workplace morass.”
“I know you can’t be expected to read a whole book review in a newspaper anymore. No… You need book reviews that are fast, casual, video… So this is the first in a series of weekly VIDEO book reviews…”
This makes sense for an author like Seth Godin — he has a platform and a following, and he writes books with a very targetable audience. As Godin points out, he knows who his readers are. And with the rise of ebooks, which essentially removes the complexities and costs of distribution and inventory, the process of getting his books to his customers, though not simple by any means, is much more manageable and cost-effective.