Jeffrey Yamaguchi
I’ve been running this site since 2002: here’s some history and the latest on what it’s all about. I’ve written for various online and print publications, and these three books. I started out in zines. This was one of the first stories I wrote.
Day job: I’m the online director at the Knopf Doubleday Publishing Group. I specialize in creating platforms that connect content and programs to current and future readers. Over the years I’ve run online campaigns for many authors, including Michael Crichton, John Grisham, Chuck Palahniuk and Dan Brown. My current focus is digital publishing.
Miscellaneous links:
Viral Video, Publishing, and Puppies


