book trailer

This is a really great trailer for the book A Monster Calls written by Patrick Ness and illustrated by Jim Kay. Tells a story, without giving too much away. Makes you want to know more about the book. Original art. Good sound quality — even edging the music with the sound of a needle on a record. The only thing I would do differently is get rid of the blurb at the end. Blurbs are over-used and I wish the publishing industry as a whole would stop relying on them. Stop pushing manufactured praise, and do a better job of encouraging engagement. In place of the blurb, I would have showcased a twitter hashtag, or the url to the facebook page of the author.

But that’s a minor quibble. Less about this great video and more about my issue with blurbs. Overall, fantastic trailer.

(Found via Laughing Squid.)

More videos, which were created by the creative agency Honest, can be seen here. More on the new book can be found at ChuckPalahniuk.net.

More on the book, which is coming out on May 20, at chuckpalahniuk.net. You can also read this nice write up on Chuck and his books at SuicideGirls.