We recently launched the Digital page on KnopfDoubleday.com. This page allows our publishing group to feature its enhanced ebooks, apps, and ebook collections. I’m really happy with how our page works, especially the way we’re able to showcase screenshots of what the actual ebooks or apps looks like. It was designed and built by the excellent design outfit Being Wicked, who redesigned the overall site last year. Currently featured in the top module is the enhanced ebook of How To Live Safely in a Science Fictional Universe by Charles Yu. I highly recommend checking out that book, either the ebook or the hardcover. It’s a really clever novel.
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This makes sense for an author like Seth Godin — he has a platform and a following, and he writes books with a very targetable audience. As Godin points out, he knows who his readers are. And with the rise of ebooks, which essentially removes the complexities and costs of distribution and inventory, the process of getting his books to his customers, though not simple by any means, is much more manageable and cost-effective.
Godin explains his decision here and in a MediaBistro interview. Jacket copy has a good post on Godin’s announcement, and the WSJ published this informative news story.
